Thoughts on: NORTHERN NEW AGE
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NORTHERN NEW AGE

From the lands of behance.net, ffffound.com and blog.iso50.com, comes the enchanting Northern New Age design meme. From album covers to posters and other graphic regalia, the new age spirit mixes with sacred mountains, geometries and far away galaxies.

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HATCHBACK – ZEUS & APOLLO
— BY NON-FORMAT

TEAM BAYSIDE HIGH
— BY SAM POPE SAINT VICTOR

PARADIGM
— BY SAM CHIRNSIDE

HOW TO DESTROY ANGELS
— BY MARK WEAVER

THE MONA LISA
— BY MARIUS ROOSENDAAL

BLACK SWANS
— BY DATAHOWLER

DEMOKIT
— BY COMPOUND SHAW

GRAPHIC DESIGN
— BY MARCEL KACZMAREK

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Have you spotted Northern New Age?

Sign into flickr and upload your findings to our group pool.
Or send proof to: info [a] thatnewdesignsmell.net

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  • Thought by d5tryr — 2011/10/05 @ 08:18

    I pretty sure that Mark Weaver is the originator of this style btw…

  • Thought by admin — 2011/07/14 @ 09:54

    Your glorious thoughts were rolled into our printed magazine for Issue n° 0. Thinking is now closed, and you can buy a copy for €10 by mailing us at info@thatnewdesignsmell.net. Nevertheless, the use of criticism and dialogue to derail reality is still our favorite theme. Stay tuned for new criticism for Issue n° 1, or submit to the smell with your own: an open call is in effect.

  • Thought by Erica Gatts — 2011/07/13 @ 17:25

    Why do all of these designs look like late-70’s prog-rock album covers? Yuck. I thought design was about moving forward, not harkening back to crappier times.

  • Thought by Jeff Garcia — 2011/06/20 @ 12:50

    Blog.iso50.com is that it’s a style forum for sloppy thievery going nowhere: everything looks the same. Exactly the same. No, wait. The worst part is that people actually go there, they follow the blog, thinking they’ll find cool new things, drag images onto their desktop and file them in a folder called “shit I’ll rip off eventually.” And they do this thinking they’ve found ‘new’ inspiration, but they’re copying things that have been copied a million times before. If you’re gonna copy something, at least make sure we haven’t seen it hundreds of times already.

    Or, be smart about your ‘copying’ in the sense that you take inspiration from somewhere and take it elsewhere: into your own world. There’s a quote by Jim Jarmusch that is all over design blogs. It reads “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, drams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.”

    This is where designers stop reading, and they post and re-post and re-post the hell out of it, making themselves feel good about their sloppy thievery. But the quote continues: “Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery, celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

    The last line, a quote from Godard is the most important part of the quote: “it’s not where you take things from, where you take them to.” Sadly, the vast majority of the designs on blog.iso50.com haven’t taken things anywhere. And this Northern New Age business is just one of hundreds of examples of nowhere-ness.

    So why not ignore it. Completely. Who cares really? Well, where I work, designers churn up nowhere copies of things I see in these forums. The Art Director is too old to know how deja-vu it is, and thinks these crappy carbon copies are brilliant. I’m not saying I’m some design master, but I do try to create new designs for each project, and not just slop around aesthetics from other places.

    Now if this magazine could just compile all the major visual cliches and publish them in a book, I’d have something to point to when trying to convince an old Art Director that this direction is cliche and not in the interest of our client. Who is paying thousands of dollars for a unique design to begin with. What a shame.

  • Thought by SRM — 2011/06/18 @ 22:34

    http://charlottecheesenan.tumblr.com/

  • Thought by John Poison Ivy — 2011/06/12 @ 11:59

    Pity that Georges Rousse’s photographic installations got diluted into gimmicky photoshop quickies. I guess everybody likes mountains and circles that much.





That New Design Smell
Issue n° 0
Editor
Michèle Champagne
Web Concept & Design
Lennart Bruger
Co-conspirators include
Daniel van der Velden / Metahaven
and Gert Dumbar
Glorious contributions by
Cedric Flazinski,
Anja Groten, Femke Herregraven
and Jason Mortlock